Key Account (MT channel)

Tổng quan về công việc và trách nhiệm

1. Channel Management & Development: - Develop merchandise plans and implement sales activities monthly/quarterly/annually for the assigned retail chains. - Maximize business performance at store level through display programs, promotions, and product training for sales staff. - Maintain and expand relationships with key decision-makers at partner systems. 2. Channel Strategy Planning & Analysis: - Analyze sell-in/sell-out data, stock levels, display, and market share of each retail chain to propose appropriate action plans. - Update market trends, consumer behavior, and competitors to adjust strategy accordingly. 3. Contract & Trade Term Management: - Monitor and sign commercial contracts, pricing policies, support schemes, and marketing budgets with retail chains. - Control budgets for discounts, rebates, and display according to the approved plan. - Track payment progress, handle complaints and unexpected issues. 4. Cross-functional Collaboration & Reporting: - Collaborate with Marketing, Accounting, Warehouse, and Warranty teams to ensure effective implementation of business plans. - Provide periodic business reports and evaluate the effectiveness of trade promotions. - Monitor KPIs, stock, revenue, and display execution. Analyze and propose recommendations to optimize business operations.