General Manager (Live Commerce)

職務概要

ABOUT THIS ROLE The Metub Company is one of Vietnam’s leading digital entertainment and commerce groups — operating across YouTube MCN (500+ creators, $300M+ GMV), influencer marketing, live commerce, and a music label. We are now launching our first international expansion into the Philippines, starting with TikTok Shop live commerce and MCN operations. The General Manager — Philippines (fulltime, based in Manila) is our anchor hire: the person who will build our Philippines business from the ground up. This is not a “management” role — it’s a founder-mode role. You will be the face of The Metub Company in the Philippines, responsible for signing creators, closing brand deals, launching live commerce operations, and proving the unit economics that will unlock our broader Southeast Asia expansion. KEY RESPONSIBILITIES 1. Creator Acquisition & Management Identify, sign, and manage top Filipino video creators in beauty, health, and FMCG verticals Activate video creators to transition into live commerce — train them on Melive’s proven livestream playbook Build and manage a KOC (Key Opinion Consumer) affiliate army for scalable product distribution 2. Brand Partnerships & Revenue Develop and close live commerce partnerships with FMCG and beauty brands (local and international) Own the Philippines P&L — drive GMV, brand deal revenue, and affiliate commission income Manage brand campaign execution: from briefing to live session to performance reporting 3. Platform & Ecosystem Relationships Be Melive’s primary relationship holder with TikTok Shop Philippines (MCN, TSP, TAP programs) Navigate platform policies, secure platform support, and leverage TikTok’s subsidy programs for creators 4. Operations & Team Building Set up and run the Manila office with lean operations (supported by Vietnam HQ team for the first 6 months) Hire and build the local team as operations scale Coordinate with Vietnam HQ on production, ads management, creative support, and reporting 5. Market Intelligence Serve as the key strategic point for market intelligence on the Philippines creator economy, live commerce trends, and competitive landscape Provide weekly market updates and strategic recommendations to To BU HEAD/ CEO.