*Analyze brand positioning and consumer insights *Shape and communicate our vision and mission *Translate brand elements into plans and go-to-market strategies *Monitor market trends, research consumer markets and competitors’ activities *Oversee new and ongoing marketing and advertising activities *Monitor product distribution and consumer reactions *Devise innovative growth strategies *Align the company around the brand’s direction, choices and tactics * I am an organized & thorough person with a can-do attitude.Also a creative person who is confident in her role. * I remain assertive when in the work environment & do not shy away from managing upward. * Personal growth is very important to me & I keep looking for opportunities to upgrade my skills.
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