Senior Media Planner

Tổng quan về công việc và trách nhiệm

Digital Media Planning - Develop and execute comprehensive digital media plans that align with client objectives, brand strategy, and target audience behaviors. - Lead end-to-end campaign planning across digital channels: platform selection, audience segmentation, budget allocation, scheduling, and execution oversight. - Manage negotiations with digital vendors and platforms to secure optimal inventory and pricing. - Oversee campaign activation, asset delivery, and performance monitoring to ensure timely, high-quality execution. - Continuously analyze digital trends, competitor activities, and platform updates to inform strategic planning and drive innovation. - Deliver in-depth campaign reporting with actionable insights and optimization recommendations. Integrated Media & Strategic Planning - Ensure seamless integration of digital strategies with broader media plans, including TV, OOH, social, and other traditional channels. - Collaborate with strategy, creative, and data teams to deliver cohesive campaigns that are insight-driven and performance-oriented. - Stay ahead of evolving consumer behaviors, particularly in digital, mobile, and video ecosystems, to enhance media effectiveness. Stakeholder Management & Team Collaboration - Serve as the go-to expert for all digital media matters, working closely with internal stakeholders, clients, and media partners. - Mentor and support junior team members, fostering skills development and encouraging innovative thinking. - Propose process improvements and planning tools to enhance operational efficiency and team collaboration.