Programmatic Operation Executive

Tổng quan về công việc và trách nhiệm

Programmatic operations - Manage platforms like Display & Video 360 (formerly DBM), Campaign Manager (formerly DCM), Trade desk, etc - Ensure workflow and responses are in line with agreed deadlines and service level agreements, and complete tasks with 100% accuracy - Set up campaigns within your portfolio, troubleshoot tracking and discrepancy queries, and ensure activate campaigns with accuracy and best practices - Collaborate with the line manager to support day-to-day campaign management responsibilities for various markets - Responsible for managing campaign budgets, daily spend levels, and tracking performance goals Campaign planning and Analytics - Review the campaign brief and generate programmatic media plan to deliver client objectives - Monitor campaign success through Google Analytics, DSP UIs, and Automation Dashboards - Analyze ongoing results, identify campaign trends and insights, and provide recommendations to exceed client goals