Senior Media Planner

Planning Strategic Planning Marketing Strategy

Mức lương

Thương lượng

Khu vực

Tổng quan về công việc và trách nhiệm

Digital Media Planning - Develop and execute comprehensive digital media plans that align with client objectives, brand strategy, and target audience behaviors. - Lead end-to-end campaign planning across digital channels: platform selection, audience segmentation, budget allocation, scheduling, and execution oversight. - Manage negotiations with digital vendors and platforms to secure optimal inventory and pricing. - Oversee campaign activation, asset delivery, and performance monitoring to ensure timely, high-quality execution. - Continuously analyze digital trends, competitor activities, and platform updates to inform strategic planning and drive innovation. - Deliver in-depth campaign reporting with actionable insights and optimization recommendations. Integrated Media & Strategic Planning - Ensure seamless integration of digital strategies with broader media plans, including TV, OOH, social, and other traditional channels. - Collaborate with strategy, creative, and data teams to deliver cohesive campaigns that are insight-driven and performance-oriented. - Stay ahead of evolving consumer behaviors, particularly in digital, mobile, and video ecosystems, to enhance media effectiveness. Stakeholder Management & Team Collaboration - Serve as the go-to expert for all digital media matters, working closely with internal stakeholders, clients, and media partners. - Mentor and support junior team members, fostering skills development and encouraging innovative thinking. - Propose process improvements and planning tools to enhance operational efficiency and team collaboration.

Kỹ năng và kinh nghiệm tối thiểu

- 3+ years of experience in digital media planning, preferably within an agency or media environment. - Deep understanding of digital platforms including display, programmatic, search, social, online video, and e-commerce media. - Proficient in digital planning tools, analytics platforms (e.g., Google Analytics, Meta Business Suite, DV360), and Microsoft Office (especially Excel and PowerPoint). - Strong communication, presentation, and negotiation skills with media vendors and partners. - Analytical thinker with a keen eye for detail and performance metrics. - Proven track record of managing complex campaigns and delivering results under tight timelines.

Tại sao ứng viên nên làm ở đây

Benefits will be shared in details for successful candidates

Ưu tiên có kỹ năng và kinh nghiệm

- Experience in integrated media planning (digital + traditional). - Background in handling FMCG, retail, or e-commerce clients is a strong advantage. - Fluency in English (written and spoken) is preferred.