Marketing Strategy Planning
Programmatic operations - Manage platforms like Display & Video 360 (formerly DBM), Campaign Manager (formerly DCM), Trade desk, etc - Ensure workflow and responses are in line with agreed deadlines and service level agreements, and complete tasks with 100% accuracy - Set up campaigns within your portfolio, troubleshoot tracking and discrepancy queries, and ensure activate campaigns with accuracy and best practices - Collaborate with the line manager to support day-to-day campaign management responsibilities for various markets - Responsible for managing campaign budgets, daily spend levels, and tracking performance goals Campaign planning and Analytics - Review the campaign brief and generate programmatic media plan to deliver client objectives - Monitor campaign success through Google Analytics, DSP UIs, and Automation Dashboards - Analyze ongoing results, identify campaign trends and insights, and provide recommendations to exceed client goals
- 1-2 years of professional experience in digital media - Understanding of Ad Server, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, brand safety, viewability, and ad fraud - Proficiency in using planning tools such as DV360, comScore, etc. to build plans - Monitoring campaign success through tools like Google Analytics, DSP UIs, Automation Dashboards - Strong understanding of Brand Safety, Viewability, and Ad Fraud fundamentals - Proficiency in using analysis tools like GA, GWI, DV360 IAR, and reporting tools
- Benefits will be shared in details for successful candidates
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