Performance Manager, Media
Strategic Planning Digital Marketing
Mức lương
Khu vực
Tổng quan về công việc và trách nhiệm
Campaign Planning (40%) - Collaborate with Business Dev Team/Account, Planning, content and creative teams to understand the client’s business objectives. - Develop digital detail media campaign plans/Recommendations (Channels wise) based on user insights and the media landscape to best meet client objectives (Skew to performance based clients/ projects) - Propose media plans with the most effective cost (CPA, CPL, CPO, CPI…) to ensure company PnL. Campaign Operating (35%) - Follow the Ad Operation process from Planning to Campaign execution. - Own the end-to-end digital campaigns operating on a daily basis, including implementation, monitoring, optimization, performance analysis and reporting. - Monitor and assess ongoing campaigns performance; assist in strategic analysis of campaigns. - Foresee problems/issues/crisis as they arise, advise the best optimized solutions for team/ company/ client; - Closely working with BD/Account, Planning team to propose action plans to deliver KPI (Skew to performance based: Leads, Orders/Purchases...) - Manage campaign budgets, and reconciliation process to ensure & maximize company PnL. - Interact daily and maintain rapport across platforms to ensure KPIs. - Prepare and provide Final reviews or reports with actionable insights & learnings to relevant parties. Team Management (20%) - Give direction for team members to deliver the efficient media plans. Supervise & Guide team members from end-to-end in campaign operation (Ad platforms setup, tracking implementation, optimized tactics..) - Tasks arranging for the team to maximize productivity. - Coach junior team members on digital campaign execution. - Sharing with the internal team new innovations/tools. Other Tasks (5%) - Adheres to Media buying best practices as established by team (i.e. meeting deadlines, adhering to budgets, etc) - Update with line-manager and internal teams on project status, together with insights and recommendations. - Successfully manages and leverages vendor relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification and to the client's best advantage
Kỹ năng và kinh nghiệm tối thiểu
- Bachelor’s degree (communications, marketing, advertising, or media preferred) - Minimum 5 years experience in digital performance media- Experience in media planning (both channel planning & execution), monitoring digital media campaigns (priority performance). - Experience in operating diverse performance campaigns: Lead Generation, Ecommerce (purchase optimization on marketplace & branded eshop), App installation (NRU, In-app events..) Deep-knowledge on - Media platforms (Facebook Ads (Conversion Ads, CPAS/Catalogue Sales), Google Ads (Shopping Ads), Local Adnetworks, Affiliate Networks, Programmatic Ads... - 3rd party Measurement platforms: GA & GA for Ecommerce, App Flyers.. - Have knowledge about global & local Ecommerce platforms: BigCommerce, Shopify, WooCommerce, Haravan.. - Strong data analysis along with fluent proposals/reports writing and presentations skills - Good business sense and the ability to manage budget - Strong understanding of all media types, with a strong focus on digital - Researching, critical & logical thinking, teamwork - Good at verbal and written communication skills - Proficiency in Microsoft Excel, PowerPoint and Word - Good command in English - Open mind-set to utilize AI in daily tasks/operations
Tại sao ứng viên nên làm ở đây
- Competitive Salary - Performance Review (2 times per year) - Performance Bonus (1 time per year from 0.5-month to 3-month salary amount) - Annual Leave: 15 days and other leave types - Private health Insurance - MacBook to be provided - Good chance to explore new trends in the digital market - Opportunity to learn and work with the most advanced advertising technology platforms - Work in professional, active, international and dynamic environment
Ưu tiên có kỹ năng và kinh nghiệm
- Bachelor’s degree in communications, marketing, advertising, or media preferred - Knowing about back-end coding is a plus
Ứng tuyển vào công việc này
Công việc đã hoàn thành (4)
