Marketing Manager

Tổng quan về công việc và trách nhiệm

- Strong contributor to the development of the Market Business Plan based on analysis of market intelligence covering the entire value chain in identified priority categories. - Define, develop and deliver customer marketing initiatives aligned with the cluster growth strategy in close collaboration with KAM teams. - Deliver marketing services for assigned customers drawing materials and methodologies from organization. - Analyze and use research data with customers. Provide input to application of market and business intelligence to market company opportunities - Manage Promotional Investment and programs for assigned customers - Drive new product development based on value chain needs in key categories - Be responsible for Bloom. center facilities and lead a team of customer visit coordinator/s to drive continuous improvement programs to visits processes and tools, including overseeing the operational activities at Bloom. visit facilities and engage with a network of other PDCs/CICs in Tetra Pak. - Develop partnerships with senior management and SMEs. Maintain relationships with internal and external users including actively participate in F&B industry associations - Set metrics and KPIs to monitor effectiveness and business performance / impact of visits/trials.