Senior Brand Manager

Tổng quan về công việc và trách nhiệm

1. Brand Strategy and Design - Make requirements and implement evaluation of research results and data analysis on GREENFEED's brand health with stakeholder groups participating in the GREENFEED ecosystem: customers (Feed, Farm, Food, Fishery) , consumers, employees, partners, government and press - Develop and refine the brand's overarching strategy, defining its unique value proposition and positioning within the related market. - Craft a clear brand identity, ensuring that it resonates with the target audience and aligns with the brand's core values. - Stay updated with market trends, competitor activities, and consumer insights to continuously evolve the brand strategy - Lead the efforts in driving the Group branding plans and roadmaps and coordinate with functional division and industries in action initiatives - Manage the brand development process, advise industries and production and business units when there is a need to develop new brands 2. Brand Building - Collaborate with the Group Communication department, leading efforts to evaluate research and analysis to develop positioning, concepts, brand benefits, and direction for communication activities - Develop brand positioning and identity toolkits and deploy them to relevant departments - Directly manage and deploy or advise on the implementation of the Group brand initiatives and brand initiatives for related industries to promote the Group's brand goals - Lead efforts to work with marketing agencies to shape and implement advertising ideas - Allocate budget, ensure efficiency and optimize costs for brand campaigns 3. Marketing, Communications, Product Management - Lead the development of integrated marketing campaigns that effectively communicate the brand's story, products - Collaborate with the marketing team to create compelling content, including visuals, copy, and multimedia assets, for various platforms and channels. - Oversee public relations efforts, maintaining positive relationships with media, influencers, and partners to enhance brand visibility. - Work closely with the product development team to ensure that new products align with the brand's aesthetics, quality, and values. 4. Team Building and Development - Lead, mentor, and inspire a diverse team, fostering a culture of creativity, innovation, and accountability. - Collaborate cross-functionally with teams such as sales, operations, and finance to ensure seamless execution of brand strategies and initiatives. - Developing a plan and implementing a capability development plan for short, medium and long-term human resources. - Development of succession phase personnel - Identify necessary skills and competencies and coordinate personnel to develop programs and training to improve skills, share and disseminate relevant brand knowledge within the Division and the Group 5. Others - Perform other assigned tasks as requested by the Division Head