Omnichannel Marketing Manager

Tổng quan về công việc và trách nhiệm

1. Strategy Development and Management Strategy Development - Develop Omnichannel strategy for business growth. - Review and approve Omnichannel‘s targets and plans to ensure alignment with JBVN and MKU strategies. - Strategy Management (Deployment, Implementation and Monitoring) - Deploys the Omnichannel strategy and discusses the performance. - expectations with the Omnichannel team and Key Stakeholders. - Collaborates with Functional teams/Key Stakeholders (Trade/Brand MKT, OPS, NBC...) for the resolution of Omnichannel systemic issues. - Monitors performance in primary responsibilities (Channel RB growth, OTIF strategies/plans/ execution, Sales target...). - Acts as Consultant to MKU Head (Strategic Integrator/Collaborator). Strategy Evaluation - Reviews the strategies regularly and evolves them when needed to ensure omnichannel targets are reached. - Consolidates performance feedback from the Team/Key Stakeholders and analyzes results. - Utilizes performance results and validates information from various sources to review strategy/ies and recalibrate when necessary. 2. Omnichannel Infrastructure Development Digital Retail Experience - Define the digital retail experience for Jollibee Vietnam through the development of frameworks, systems, and tools as align with Global standards. - Build digital marketing and e-commerce capability: - Ordering experiences across all channels (in-App, Web, Stores). - Digital Partnerships (Aggregators, Platforms). Program management. - Identify and evangelize digital experience innovations and trends. - Ensure the omnichannel strategy aligns with the overall business objectives and sales targets. - Develop, lead the Omni-channel and digital initiatives with external agencies. - Ensure consistent branding and messaging across all channels, including in-store, website, mobile app, social media. 3. Omnichannel Sales Development (On-premise, In-house, Aggregators + JKP/JKC/JTP) - The Omnichannel Marketing manager takes care of ensuring all channels are coordinated, leading initiatives (ie CRM / loyalty) that affect multiple channels and is the official SPOC of this team that liaises with the brand and trade teams. 4. People management and Compliance - Ensures the manpower planning and fulfillment for network expansion to serve the work requirements and orientation of the Unit Head. - Deploy professional training/consulting to develop team capacity (IDP, succession planning...). - Manage human resources in departments, ensure compliance with labor laws, Company rules/regulations and according to management hierarchy. - Budget management: establish, use, and manage the budget through the approval and authorization of the Unit Head by the Company‘s policies/regulations to ensure the Omnichannel team‘s operations achieve the most optimal efficiency.