Digital Marketing Manager

Tổng quan về công việc và trách nhiệm

1. Own and scale Meta Ads (Facebook/Instagram) campaigns globally: - Manage 6–7 figure monthly ad spend with full P&L accountability. - Implement conversion-focused campaigns to drive purchases and maximize financial / performance metrics. - Leverage different Meta tactics, and optimization rules to improve performance. 2. Data-driven experimentation & technical excellence: - Continuously test bidding models, creatives, audiences, placements, and funnels. - Lead R&D efforts for new features and platform changes in the Meta ecosystem. - Build and iterate on creative testing frameworks and campaign structures. 3. Team management & leadership: - Manage and coach a high-performing team of 6–10 media buyers. - Develop KPIs and growth plans, foster a results-driven and learning-first culture. - Drive a culture of ownership, learning, and performance excellence within the team. 4. Cross-functional & Collaboration - Analyze performance data and collaborate with the team to adjust campaigns and optimize for higher conversion rates. - Collaborate with creative teams to ensure ad creatives align with the technical requirements for conversion-focused campaigns.