Senior SEO Analyst

SEO Marketing Strategy

Mức lương

Thương lượng

Khu vực

Tổng quan về công việc và trách nhiệm

Strategy & Execution - Develop and implement advanced SEO strategies to drive qualified organic traffic and conversions. - Conduct comprehensive keyword research and opportunity analysis aligned with business goals. - Collaborate with content, development, and design teams to ensure SEO best practices are integrated into all digital assets. - Define and implement scalable on-page and off-page SEO tactics. - Lead technical audits and provide clear, actionable recommendations. Performance & Analysis - Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc. - Translate SEO data into insights and actionable plans for ongoing optimization. - Benchmark competitors and identify opportunities for growth or content gaps. - Track KPIs such as rankings, traffic, crawl/indexation issues, and conversion rates to measure success. Technical SEO - Diagnose and resolve crawlability, indexation, and site structure issues. - Collaborate with developers to implement structured data, site speed improvements, canonical tags, hreflang tags, etc. - Monitor and support the successful rollout of site migrations, redesigns, and new page templates. Leadership & Collaboration - Act as a subject matter expert for SEO across the organization. - Mentor junior SEO analysts and contribute to internal SEO knowledge sharing. - Coordinate with cross-functional stakeholders to ensure SEO aligns with overall marketing and business strategies.

Kỹ năng và kinh nghiệm tối thiểu

Education & Experience - Bachelor’s degree in Marketing, Communications, or a related field. - 4+ years of hands-on SEO experience, preferably in an agency or high-growth in-house environment. - Demonstrated success managing complex SEO projects and improving organic performance. Skills & Tools - Deep understanding of Google’s ranking algorithms, search engine behavior, and SEO trends. - Proficiency in tools such as Google Analytics, Search Console, Tag Manager, Screaming Frog, Ahrefs, SEMrush, etc. - Familiarity with HTML, CSS, JavaScript, and CMS platforms like WordPress, Shopify, or Adobe Experience Manager. - Strong analytical mindset with experience in data analysis and visualization tools like Looker Studio, or Excel. Soft Skills - Excellent communication and presentation skills. - Ability to manage multiple projects with varying priorities. - Detail-oriented, curious, and proactive in solving complex problems.

Tại sao ứng viên nên làm ở đây

- Work with a collaborative team of digital marketing experts. - Opportunities for professional growth, training, and certification. - Make a real impact on brand visibility and business growth.

Ưu tiên có kỹ năng và kinh nghiệm

- Experience in international SEO or multi-language/multi-region site management. - Google Analytics Certification or other relevant SEO certifications.