Area Senior Brand Manager

Tổng quan về công việc và trách nhiệm

- Portfolio/Brand Development - Leverage category, consumer, customer and company growth drivers to assess & identify future source of growth and develop innovation vision boards for long term portfolio growth - As key design market, co-work & influence global innovation stream & define timeline for rollout - Define & lead Geo-Expansion projects for OTC SEAT Business unit - Feed Area input to category & cascade category strategies and requirements to Local Operating Company - Tailor toolkits across diverse needs of SEAT Markets - Manage the complexity to grow OTC business by considering the different consumer’s insights, Regulatory requirements and HS development status in each market, and lead the discussions w/ Local Operating Company to formulate impactful short-term & long-term vision boards with different approaches such as 1) new product development, 2) sourcing site changes, 3) geographic expansion of existing formula, 4) new market entry…etc to deliver business results - Develop compelling consumer insights and apply them to the full marketing mix, which includes developing/guiding differentiated consumer-centric concepts, science-based claims, product consumption experience and packaging - Develop Brand Activation Strategy and Plans, and lead its implementation across multiple countries - Drive Portfolio, A&P spends and Business/Financial objectives across countries & categories - Lead delivery of in-market launches by working seamlessly across boundaries, functions, matrix structures, based in different geographies - Drive consistent execution of global brand identity, brand heart and visual brand language of the brand, while ensuring high relevance and impact to the local markets