User Acquisition Marketing
Marketing Advertising Data Analysis Google Adsense Marketing
Tổng quan về công việc và trách nhiệm
Develop and execute User Acquisition (UA) campaigns for apps and games targeting international markets, focusing on mobile platforms (iOS, Android). Manage advertising budgets and optimize costs to ensure the highest efficiency (CPA, ROI, ROAS). Collaborate with internal teams (Product, Content, Design) to create UA strategies tailored to different markets and user segments. Utilize analytics and tracking tools (Google Analytics, AppsFlyer, Adjust, etc.) to measure campaign performance, analyze user behavior, and make necessary adjustments. Identify and expand new advertising channels, including Paid Social (Facebook, Instagram), Google Ads, Apple Search Ads, and other advertising networks (DSP, Programmatic). Conduct A/B testing on ad campaigns to optimize content and ad formats. Research and analyze competitors in the game and app industry, providing effective competitive strategies. Regularly report on UA campaign performance and propose improvement plans.
Kỹ năng và kinh nghiệm tối thiểu
At least 01 years of experience in User Acquisition Marketing, especially in the international game or app industry. Deep understanding of the game market and global online advertising platforms. Strong data analysis skills with proficiency in tools such as AppsFlyer, Google Analytics, Adjust. Experience working with multiple advertising channels, including Facebook, Google, Apple Search Ads, and mobile ad networks. Ability to manage and optimize large advertising budgets. Proficient in English (listening, speaking, reading, writing), able to work with international clients and partners, and understand foreign user cultures. Excellent communication and teamwork skills, capable of handling multiple projects simultaneously.
Tại sao ứng viên nên làm ở đây
Why You'll Love Working Here: Build World class product(s): We love to solve complex problems and learn new things. Collaborating directly on projects alongside international partners provides valuable opportunities to engage and enhance skills through interactions with esteemed professionals in the region. Learning culture: At Var Meta, we believe that people are key to the success of a company so we invest in training whether it is communication skills, technical skills. Enjoy competitive salary, bonus according to work performance 13th Salary Assistance with operational tools and equipment. Health insurance program up to 100 million VND/year for employees provided by Prudential Annual health check-up from Medlatec Clinic Participate in social insurance after becoming an official employee Salary review twice a year. It means we are pushing each other to be better everyday. Flexible working hours, freestyle attire Perks You'll Enjoy: Working in a young, super talented, and supportive team environment Technical, English certificate bonus Day-off: 12 days/year and Vietnam holidays Happy Hour, Football club, English club, and many exciting activities Company trip/ team building/ Year End Party Free coffee, snacks, and drinks
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