Senior Strategic Planner

Tổng quan về công việc và trách nhiệm

1. Strategic Planning & Insight Generation: • Lead the analysis and synthesis of market data, consumer research, and cultural trends to uncover foundational insights that unlock growth opportunities. • Distill complex information (from both English (and/or Chinese) and Vietnamese sources) into sharp, actionable strategic platforms that form the basis of our creative and engagement efforts. • Develop and author comprehensive engagement strategies, defining the core problem, target audience, and the strategic solution. 2. Communication & Narrative Crafting: • Craft and deliver compelling strategic narratives and presentations to senior leadership and cross-functional teams, articulating the strategic direction with clarity and persuasion. • Author inspirational creative briefs and lead briefing sessions to ensure the creative and content teams are aligned and inspired by the strategy. 3. Media & Influencer Strategy: • Formulate and lead the media relations strategy, cultivating high-level partnerships with key online publications and media partners to drive positive, on-strategy brand coverage. • Architect and oversee the KOL/top IB strategy, from establishing selection criteria and vetting top-tier talent to strategic briefing and performance measurement. • Provide strategic oversight on media channel selection, optimize the media mix based on campaign goals and audience insights.