Marketing Staff

Tổng quan về công việc và trách nhiệm

Assist the Brand Manager in executing the Marketing Plan by coordinating with Sales and Trade Teams to carry out effective campaigns, and achieve strong brand growth. Analyze market situations, internal sales performance, consumer insights, market trends, and competitors’ movements... to identify brand opportunities and issues, and understand unmet needs for brand planning. Support brand team planning and execution to ensure excellent execution. Get close to customers/consumers via frequent market visits. Support conduct market or consumer research with research houses to explore consumer insights, fine-tune product concepts, and amplify new market trends. Cooperate with cross functions (supply chain, purchasing, sales, trade marketing) to run the new product development process: sales forecasting, stock management, and sales movements... to ensure the launch's success. Other tasks assigned by the line manager.