Digital Marketing Executive

Tổng quan về công việc và trách nhiệm

As a Digital Marketing Executive, you are responsible to drive qualified traffic and leads for xolve and its client brands through data-led digital initiatives. You will plan, execute, and optimise campaigns across paid, owned, and earned channels, translating brand strategy into measurable growth. Key Responsibilities - Performance Campaigns: Plan and manage paid media (Meta Ads, Google Ads, LinkedIn) to hit CPA and ROAS targets • Own audience segmentation, budget pacing, and daily optimisation. - SEO & Website: Conduct keyword research, on-page optimisation, and link-building outreach • Work with designers and developers to improve site UX and Core Web Vitals. - Content & Social: Coordinate a monthly content calendar for LinkedIn, Instagram, and TikTok • Brief copywriters and designers; schedule and monitor posts via social tools (e.g., Buffer). - Analytics & Reporting: Build weekly dashboards; track traffic, conversions, and funnel drop-offs • Present insights and action plans in monthly growth reviews. - Lead Nurture & Automation: Manage email sequences in HubSpot, set up lead-scoring rules, and optimise open and click-through rates • Segment CRM lists for personalised campaigns. - Collaboration: Partner with Strategy and Creative teams to turn campaign data into creative learnings • Brief Web, Design, and - Copy teams on landing-page requirements and A/B tests