Marketing Manager (Web3)

Tổng quan về công việc và trách nhiệm

1. Web3 game publishing & marketing strategy - Develop and execute go-to-market strategies for launching Web3 games 2. Community building & engagement - Grow and manage online communities on Discord, Twitter, Telegram, and Web3-native platforms - Develop engagement strategies to retain and activate users in crypto, NFT, and gaming communities - Partner with influencers, guilds, DAOs, and KOLs in the blockchain gaming space 3. Partnership & growth hacking - Collaborate with blockchain ecosystems and NFT marketplaces to increase game visibility - Develop and execute collaborations, co-marketing campaigns, and PR initiatives with Web3 projects - Experiment with growth hacking tactics to acquire and retain blockchain gamers 4. Performance marketing & analytics - Plan and execute data-driven digital marketing campaigns across paid and organic channels - Optimize SEO, PPC, influencer marketing, and content strategies to increase game adoption - Track and analyze KPIs, including user acquisition costs, engagement rates, and retention metrics - Continuously test and optimize marketing funnels for conversion and monetization 5. Content & branding - Develop engaging content tailored for the Web3 gaming audience - Work with designers to create NFT artwork, promotional videos, and interactive content - Establish a strong brand presence and thought leadership within the blockchain gaming ecosystem