Marketing Marketing Brand Marketing Healthcare Sales
Trade Marketing Manager - Develop, adapt, and execute marketing strategy and plans based on HCP (Healthcare professional), consumer and customer insights to have full ownership of the brand. - Closely collaborate with sales, regulatory, finance, supply, market access, global colleagues for 360 view of all functions influencing brand performance. Brand Strategy & Planning: - Develop and implement comprehensive brand plans that align with the company’s business objectives. - Conduct market analyses to assess the competitive landscape, identify customer insights, and stay ahead of emerging trends. - Regularly review brand performance and make strategic adjustments to achieve targets. Marketing Execution: - Lead the planning and execution of omnichannel marketing campaigns across digital and traditional platforms. - Develop and manage promotional materials while ensuring compliance with regulatory standards. - Work closely with field teams to ensure successful deployment of tools and training materials. - Partner with global and regional teams to leverage best practices and ensure alignment with broader organizational goals. Budget Management: - Manage the marketing budget efficiently to maximize return on investment (ROI). - Monitor sales forecasts and financial performance, providing regular updates on budget variances. Performance Tracking: - Define and track key performance indicators (KPIs) to measure the success of marketing initiatives. - Conduct post-campaign analysis and use data-driven insights to optimize future strategies. Compliance: - Ensure all marketing activities comply with internal policies and external regulations. - Stay informed about industry guidelines and regulatory changes related to vaccine marketing. - Continuous competition and market trend analysis. - Team management: Build-up and develop the team, organize, and assign tasks, manage the team performance; have professional development activities to fix gap between the current and expectation; cascade targets to subordinates by assigning KPIs, giving instructions, supporting for achieving the targets and ensuring performance appraisal as requested. - Regular monthly field visits, training, and other support for field team. - Other tasks assigned by the line manager.
Minimum of 5 years of experience in healthcare brand management experience. Experience working in a fast paced, entrepreneurial environment.
Benefits will be shared in details for successful candidates
