Marketing Manager Marketing Marketing Management
1. Brand Introduction & Market Development - Introduce and represent Picky Pickers' Korean brands to the Vietnamese market - Identify and engage potential new clients and business partners - Leverage existing networks and develop new partnerships - Explore and approach potential venues (e.g., kids cafés, retail partners) for brand introduction and product placement 2. Consumer Understanding - Analyze consumer insights, market trends, and competitive landscape - Enhance customer experience through a customer-centric approach 3. Brand Management & Marketing Operations - Propose, develop, and execute tactical marketing programs to drive brand love and affinity - Manage and operate across multiple e-commerce and social media platforms: Shopee, Lazada, TikTok Shop, Facebook - Oversee content marketing, performance marketing, and e-commerce operations - Plan and execute communication and media activities across all channels - Monitor and analyze marketing and brand performance, proposing suitable improvement initiatives 4. Corporate Brand Strategies - Build and implement brand strategies and positioning for both short-term and long-term objectives - Develop brand guidelines, style guides, brand vision and value propositions - Lead and manage all brand marketing activities, including advertising campaigns and new brand development initiatives
- Bachelor's degree in Marketing or related field (preferred) - 3+ years of experience in marketing, preferably within FMCG, retail, e-commerce, or mom & baby industry - Platform Expertise: Experience operating on multiple e-commerce and social media platforms, specifically: Shopee, Lazada, TikTok Shop, Facebook - Comprehensive Marketing Knowledge: have strong knowledge about Overall management of marketing, E-commerce operations, Content marketing, Performance marketing - Highly flexible/open-minded, resourceful and practical - Communication & Presentation skill, Negotiation - Advanced English skill, both in speaking and writing skills
- Competitive salary (flexible and open to negotiation for the right candidate) - 13th-month salary and annual performance bonus - Full social, health, and unemployment insurance - Annual leave: 12 days per year - Annual health check-up Career Growth - Clear opportunities for promotion and annual salary review - Direct collaboration with Korean HQ and brand teams - Gain full-cycle operational experience and exposure to multiple Korean H&B brands - Be part of an early-stage startup team where your ideas and growth truly matter Working Environment - Friendly, supportive, and young team - Open and collaborative culture with room for personal growth - Team-building and internal bonding activities - Dynamic cross-cultural work experience
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