eCommerce & Trade Management
Analytical Marketing Strategy
年収
Location
Job Overview And Responsibility
- Strategic E-commerce Plan : Develop and execute e-commerce strategies across marketplaces, social commerce, and digital platforms. Identify growth opportunities through assortment optimization, key activity windows, and effective forecasting and inventory management. Oversee channel budgeting and P&L accountability - Drive e-Sales (Net sales, offtake) for all brands, maximizing net sales, offtake, and market share across key e-commerce platforms. Ensure strong contribution to the overall Consumer Health (CH) business through targeted initiatives for CH-related SKUs.. - Lead strategic partnerships with eCommerce enablers to ensure aligned direction, operational efficiency, and precise performance reporting. - Develop and nurture relationships with enablers and platform partners through Joint Business Planning (JBP) and quarterly reviews. - Co-create and implement monthly and annual commercial programs by brand and customer with enabler teams. - Oversee end-to-end execution of eCommerce campaigns and events, including asset design, promo schemes, landing page setup, UX/UI tracking, and post-event follow-up. - Ensure excellence in execution to drive growth across key metrics: traffic, conversion, add-to-cart rate, followers, orders, reviews, customer satisfaction, and shopper base expansion. - Engage external stakeholders to activate traffic-driving levers both onsite and offsite. - New Launch : Lead the process on e-commerce, coordinate with internal & external stakeholders. - Business Intelligence & Operations : Manage live dashboards (e.g., Power BI) to provide real-time insights for performance tracking and decision support - Handling administrations, PR PO, Contract and Payment process related to ecommerce Trade Marketing Scope: - Leads Pharmacy Chain , including direction, strategy, plan and execution operation with guidance & support from HoTM: - Identifies growth opportunities by Customer of Pharmacy Chain. - Develops and submits the annual plan of business plan and trade/shopper promotional activities by brand, period, and price for Pharmacy Chains in cooperation with the KA sales department and Marketing department - Develop JBP plan/Trading term and quarterly business review for win-win partnership, in collaboration with KA Sales & Marketing. - Manage, tracking, evaluate the trade spending in KA to be more effective and aligned with channel - Optimize in-store execution and present of Bayer CH brands to drive brand preference, increase conversion and basket size through best-in-class assortment, promotions, and merchandising at chain - Integrated MKT campaigns + new launches : - Takes full responsibility in listing process - Work closely with cross functions (internal team) and customers/sales (external) for supporting trade plan to ensure Excellence in Execution. - Follow up, take actions and do evaluation post projects by customer
Required Skills and Experience
- Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field. - 4–6 years of progressive experience in eCommerce and Trade Marketing within the FMCG or Consumer Health industry. - Hands-on experience managing pharmacy chains, modern trade, or digital platforms (e.g., Shopee, Lazada, Tiki). - Proven track record of driving commercial growth through shopper marketing, JBP planning, and campaign execution. - Strong expertise in trade marketing strategies, promotion planning, and in-store execution. - Solid understanding of eCommerce performance levers, campaign management, and end-to-end product launch processes. - Proficiency in tools like Power BI, Excel, or similar for sales tracking and analytics. - Excellent communication and presentation skills to influence internal stakeholders and external partners. - Strong stakeholder management abilities, working cross-functionally across Sales, Marketing, Supply Chain, and external agencies. - Demonstrates a high degree of agility and adaptability in a fast-paced, evolving digital commerce environment. - Analytical mindset with attention to detail and a focus on execution excellence.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
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