Senior Strategist Consumer Insight Manager
Analytical Entrepreneurship
Tổng quan về công việc và trách nhiệm
Drive Consumer & Customer Obsession & Understanding: - Develop consistent & holistic performance reporting (and drivers) to fuel data-driven culture by integrating internal & external tracking data sources (Sales In, SIS, Nielsen, Kantar, Social Listening, macro indicators) - Consumer Obsession Program to drive culture and allow connection - Further embed Agile Research Platform to enable faster, cheaper, better insights for business Deliver Insight to enable world-class Commercial Execution: - Identify brand key drivers for Meaningful/Difference/Salience following Brand Stage Model - Identify killer consumer insights to drive winning creative ideas & further develop creative learning & guidance beyond the basics Focus on Bigger, Fewer, Better Bets: - Drive and facilitate Innovation Research Roadmap/ Protocol - Facilitate Innovation/Renovation Tracking with consistent KPIs and drivers - Support Demand Planning & MT in volume forecast & SOG prioritization
Kỹ năng và kinh nghiệm tối thiểu
- University degree in Economics/Business Management/Finance - Experience of at least 10 years in Commercial roles (with at least 6 years in CMI) - Deep knowledge of the role of CMI - Combines a technical domain, with extensive knowledge of the market, consumer trends and channels - Strategic vision, high analytical skills and results orientation - High capacity of management and coordination of projects / teams - Entrepreneurship and excellent communication - High level of Impact and Influence / Leadership with excellent stakeholder management - High level of English, direct dialogue with the CMI Global team
Tại sao ứng viên nên làm ở đây
Benefits will be shared in details for successful candidates
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