Livestream Operation & Management

Tổng quan về công việc và trách nhiệm

As our E-commerce Live Streaming Operation & Management, you will be the driving force behind our live streaming success. Your key responsibilities will include: - Lead Live Streaming Strategy & Execution: Oversee all aspects of our e-commerce live streaming business in Vietnam, from strategic planning to flawless execution across platforms like TikTok and Shopee. - Achieve Ambitious GMV Targets: Take full responsibility for setting and achieving Gross Merchandise Value (GMV) targets, developing innovative strategies to drive consistent growth and maximize revenue. - Optimize Performance & ROI: Continuously analyze live streaming performance data, refine traffic acquisition strategies, and enhance product conversion tactics to improve ROI and boost GMV. - Develop Engaging Content: Design compelling product selections, content plans, and scripts tailored to Vietnamese consumer habits and platform features. You'll ensure our live streams are not just sales channels, but engaging experiences. - Lead & Empower Your Team: Recruit, mentor, and manage a high-performing live streaming team, including hosts, studio operators, and content planners. Foster continuous skill development and drive peak performance. - Foster Cross-Functional Collaboration: Partner closely with internal teams (IMC, KOL partnerships, advertising, brand partners, supply chain, marketing) to ensure seamless coordination of live streaming schedules, inventory, pricing, and promotions. - Build Platform Relationships: Establish and maintain strong relationships with key platforms like Shopee, Lazada, and TikTok to secure resources, enhance exposure, and maximize conversion rates for our live streaming sessions. - Innovate & Stay Ahead: Continuously monitor the latest trends in Vietnam's e-commerce and live streaming landscape. Study competitor strategies and explore innovative approaches to strengthen our brand competitiveness and expand market share