Digital Performance Specialist
Digital Marketing
Mức lương
Khu vực
Tổng quan về công việc và trách nhiệm
Performance Strategy & Campaign Management: - Independently lead campaign planning and execution across search and social platforms (Google, Meta, TikTok, LinkedIn, etc.) - Own full-funnel campaign strategy from channel mix to messaging and budget allocation. - Deeply understand client objectives, business models, and customer journeys to develop tailored media approaches. - Create and manage advanced audience segmentation and targeting strategies. Optimization & Analysis: - Continuously monitor, test, and optimize campaigns based on KPIs (CTR, ROAS, CPA, CVR, etc.) - Use first-party and third-party data to make data-driven decisions and identify opportunities. - Perform in-depth performance analysis and communicate insights in a structured and actionable way. Tracking, Reporting & Tools: - Set up and troubleshoot conversion tracking across platforms (Google Tag Manager, Meta Pixel, etc.) - Ensure proper UTM tracking, goals setup, and performance measurement frameworks. - Use tools such as Google Analytics, Looker Studio, or Agency Analytics to build performance dashboards and monthly reports. Client Collaboration & Communication: - Serve as the main point of contact for a portfolio of performance clients. - Present campaign strategy, performance updates, and growth opportunities in a clear, client-friendly manner. - Provide recommendations to improve user journeys and landing page experience from a performance lens. Team Collaboration & Mentorship: - Collaborate with creative, content, and account teams to develop high-converting ads and testing angles. - Share knowledge, frameworks, and insights with junior team members. - Act as a mentor in internal campaign reviews and brainstorms.
Kỹ năng và kinh nghiệm tối thiểu
- 3+ years of hands-on experience in digital ads (Google Ads, Facebook/Meta Ads mandatory) - Fluent in English in work settings (both written and verbal) - Comfortable managing multiple clients - Strong technical knowledge in paid media tracking and data analysis - Working knowledge of ad creatives and landing page optimization - Solid experience across multiple verticals or deep specialization in one (e.g., ecom, lead-gen, F&B, or travel) - Bonus: Knowledge of TikTok Ads, LinkedIn Ads, Google Tag Manager, or automation tools (Zapier, Supermetrics, etc.)
Tại sao ứng viên nên làm ở đây
- Competitive salary based on experience + annual performance bonus - 13th-month salary + social insurance as per Vietnamese law - Annual company trips, birthday celebrations, and team building activities - Growth-oriented environment with strong mentorship and career development roadmap - Opportunity to become Lead/Strategist for your industry vertical as the agency scales
Ưu tiên có kỹ năng và kinh nghiệm
Prioritize candidates who can onboard as soon as possible
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