Senior Strategic Planner
Communications
Mức lương
Khu vực
Tổng quan về công việc và trách nhiệm
1. Strategic Planning & Insight Generation: • Lead the analysis and synthesis of market data, consumer research, and cultural trends to uncover foundational insights that unlock growth opportunities. • Distill complex information (from both English (and/or Chinese) and Vietnamese sources) into sharp, actionable strategic platforms that form the basis of our creative and engagement efforts. • Develop and author comprehensive engagement strategies, defining the core problem, target audience, and the strategic solution. 2. Communication & Narrative Crafting: • Craft and deliver compelling strategic narratives and presentations to senior leadership and cross-functional teams, articulating the strategic direction with clarity and persuasion. • Author inspirational creative briefs and lead briefing sessions to ensure the creative and content teams are aligned and inspired by the strategy. 3. Media & Influencer Strategy: • Formulate and lead the media relations strategy, cultivating high-level partnerships with key online publications and media partners to drive positive, on-strategy brand coverage. • Architect and oversee the KOL/top IB strategy, from establishing selection criteria and vetting top-tier talent to strategic briefing and performance measurement. • Provide strategic oversight on media channel selection, optimize the media mix based on campaign goals and audience insights.
Kỹ năng và kinh nghiệm tối thiểu
• Minimum of 8 years of experience in strategic planning, brand management, or a related communications role within an agency or client-side. • A proven track record of developing and executing successful strategies that have delivered measurable business results. • Exceptional communication, presentation, and storytelling skills, with the ability to influence senior stakeholders. • Superior analytical and critical thinking skills, with a talent for turning complex data into a simple, compelling story. • Full professional proficiency in both English (and/or Chinese) and Vietnamese is required. • Deep understanding of the Vietnamese media landscape, including digital channels and key publications. • Established network of contacts within the Vietnamese media and influencer community is highly advantageous. • Ability to work autonomously, lead complex projects, and mentor junior team members. • Expert proficiency in PowerPoint/Google Slides for building persuasive strategic arguments.
Tại sao ứng viên nên làm ở đây
Benefits will be shared in details for successful candidates
Ưu tiên có kỹ năng và kinh nghiệm
Prioritize candidates who can onboard as soon as possible
Ứng tuyển vào công việc này
Công việc đã hoàn thành (7)
