Immunology Marketing Lead

職務概要

- Immunology brand strategy including new launch, in charge of Strategy Plan, IPS and brand team management - TA and brand operations, incl. Operational plan, brand team management and marketing and field force execution - Fully accountable for the assigned brand(s) and deliver all programs related to optimize return to Novartis: promotion, FF detailing, promotional materials, symposium - Lead the development of customer insights through appropriate techniques/tools, ex. Advisory Board, Market Research by understanding disease and market dynamics. Understand and use marketing principles and processes to deliver to customer needs. - Proactively develop or lead the development of marketing and promotional mix to meet brand objectives and customer needs. - Ensure that operational plans are created and delivered in the way which appropriate to the assigned brands’ life cycle to optimize return for Novartis. - Ensure proper brand finance and budget management, including appropriate management of A&P budget and inventory forecast in line with local distributor. - Monitor business performance and external environment. Ensure that corrective action is delivered to achieve business objectives. - Manage 1 direct report