Senior / Marketing Associate

職務概要

We're looking for a Senior/Marketing Associate with a passion for growth, data, and customer experience to join our team at ShopBack Vietnam. In this role, you’ll lead high-impact campaigns, manage key product and CRM initiatives, and collaborate cross-functionally to drive user engagement and business growth. Success in this role requires a growth mindset, strong analytical and creative thinking, and the ability to execute with agility. You’ll thrive here if you’re customer-obsessed, proactive, and ready to test, learn, and continuously improve. Campaign, Product Management & Growth - Conceptualize and execute comprehensive in-app campaigns, focusing on driving growth and maximizing campaign revenue with a focus on Travel vertical. - Monitor, analyze campaign performance to derive data-driven insights to make informed marketing decisions and drive continuous optimization. - Initiate and implement plans to grow transacting customers and improve Customer Lifetime value (CLV). - Initiate and carry out experiments (A/B testing, pilot launches, etc.) to validate campaign mechanics, optimize performance and drive informed growth decisions. - Work closely with Product and Customer Service departments to gather insights from users, contributing to product enhancements. - Collaborate with stakeholders across Business Development, CRM, Product, and Data to align on objectives and deliver integrated marketing campaigns. Customer Relationship Management (CRM) - Own and lead CRM strategy and execution, covering both Lifecycle CRM and Promotional CRM, including content planning, segmentation, and campaign automation to drive personalized experiences and increase CLV. - Collaborate closely with the Regional CRM team to implement lifecycle journeys and optimize performance through testing and iteration. - Design and run A/B experiments across both lifecycle flows and promotional campaigns to continuously improve engagement and conversion outcomes. - Monitor CRM KPIs, analyze performance data, and apply insights to refine CRM tactics and best practices across channels (email, push notifications, in-app, etc.). Others - Assist relevant stakeholders (Operations, CS, BD) resolve problems related to the in-charged SOWs (Campaign, Product, Brand Solution, onboarding). - Undertake other tasks as assigned by the Manager.