Growth Marketing Specialist

職務概要

Customer Acquisition & Top-of-Funnel Growth - Execute acquisition strategies across paid, organic, and partner-led channels to grow the top of the self-serve funnel - Partner with teammates to optimize multi-channel campaigns (e.g., paid search, paid social, SEO, content syndication) to attract high-intent users and test messaging and creative approaches - Improve efficiency by tracking CAC, lead quality, and channel performance—applying insights to inform budget allocation and testing - Collaborate on landing page optimization with Web, Product Marketing, and Brand teams to ensure a seamless and localized user experience from ad click to sign-up - Contribute to experiments across ad formats, landing pages, and targeting strategies to drive continual performance gains. Trial Activation & Conversion Optimization - Support the execution of onboarding journeys by mapping user behaviors and milestones, identifying friction points, and implementing flows that accelerate users to value. - Assist in developing lifecycle marketing programs across email, in-app messaging, and notifications to nurture free trial users toward paid conversion. - Collaborate with Product and Revenue teams on testing pricing, packaging, and trial configurations to improve conversion efficiency. - Contribute to experimentation around UX, messaging, and feature exposure—using funnel and cohort data to drive insights and action. - Deploy usage-based triggers and behavioral cues to deliver timely nudges, tips, and upgrade prompts during the trial phase Customer Engagement, Retention & Expansion - Execute expansion-focused monetization campaigns to increase plan upgrades, encourage annual commitments, and deepen product adoption—particularly for accounts below the Sales/CS engagement threshold. - Develop lifecycle programs that support ongoing product adoption, feature discovery, and opportunities for upsell and cross-sell. - Collaborate with the Digital Success team to support scalable retention efforts—contributing marketing-driven touchpoints that reinforce value, reduce friction, and keep users engaged throughout their journey. - Partner with teammates on re-engagement and win-back strategies for users at risk of churn—aligning on signals, messaging, and timing to deliver coordinated outreach. - Assist in testing personalized upgrade prompts, contextual nudges, and account-based offers aimed at increasing ARPU and customer lifetime value. - Work closely with Product, Digital Success, and Data teams to analyze user behavior, measure program impact, and identify opportunities for continuous improvement in expansion and engagement