Marketing Communications Manager

Tổng quan về công việc và trách nhiệm

1. Strategy & Planning (20%) Build up company's annual & campaign-based communication strategy to support Categories to meet business objectives and based on the mid-term strategy from line manager. Make full-year & campaign-based communication plan to align with Brand managers & brief to agencies Own & manage all ATL budget allocation 2. ATL & BTL execution (60%) Lead the strategy implementation including full execution of communication campaigns to improve communication accross multiple touch points. Lead the planning & deployment of cross-category offline activations to enhance Lead the planning & execution of co-branding, collaboration, and sponsorship activities of the company In charge of managing all company's own-channels including website & all social media platforms Ensure consistent use of brand identity and messaging across company outputs Analyze social data & trend to inform future strategy and practices, content direction 3. Digitalization (10%) Support MKT Strategy Head in implementing digitalization for the company including but not limited to website enhancement, consumer database, CRM build-up etc. Collaborate & Consult category team in digital & content approaching projects / tasks 4. Team management (10%) Build up workflow & framework Training team members to grow up competencies