Assistant Brand Manager (Product Marketing)

Tổng quan về công việc và trách nhiệm

Product management (60%) Define a clear product strategy. Develop a product roadmap, New Product Innovation management, and anticipate potential scenarios during operation. Conduct market research to identify customer needs and desires for the product Assess the market and analyze competing products. Establish the product's value proposition and collaborate with relevant departments to guide product development. Perform additional tasks related to the company's specific products . Get close to customers/consumers via frequent market visits. Ensure Smooth Operation (40%): Be able to work well with cross functions to drive sales and build the Product and category Lead cross functions (supply chain, purchasing, sales, trade marketing, stratergy marketing) to run the New Product development process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam. Follow up and control Marketing expenses. Smoothly cooperate with other Departments to handle tasks related to the Product in charge. Other tasks assigned by the line manager.