Marketing Manager

Tổng quan về công việc và trách nhiệm

Tutopiya is a pioneer in quality online education and technology. Tutopiya provides its tutors and students an enriching tutoring and learning experience on our evolving and unique platform. We are looking for an ideal candidate who will lead our marketing activities. You should handle intricate situations in a peaceful manner and take our business clientele to the optimum level. As the Marketing Manager you are responsible to lead the marketing team and suggest them the best marketing techniques for social media and other digital media campaigns. You should grab the attention of customers and market the products and services. If you have the ability to utilize the organizational resources optimally for the business promotion activities, we would like to meet you. - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies. - Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly. - Analyzing market trends in brand awareness and market share. - Research and develop organic lead generation strategies; reduce the paid budget by increasing the organic reach - Initiating & Optimizing all paid/non paid media campaigns in platforms such as Facebook, Google & LinkedIn. - Developing and managing the marketing department's budget. - Overseeing branding, advertising, and promotional campaigns. - Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies keeping informed of marketing strategies and trends. - Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels. - Strategizing product marketing strategies with other departments. - Train, Manage and mentor the marketing department team. - Overlooking the SEO strategies and providing inputs. - Overlooking Email marketing, newsletters campaigns and webinars - Assisting the company by reaching marketing targets to reach revenue targets; find more avenues to source more leads apart from the leads we bring in through paid campaigns