Senior Conversion Rate Optimization Specialist (Full-time remote)

Tổng quan về công việc và trách nhiệm

As a Senior Conversion Rate Optimization (CRO) Specialist at Fella Health, youʼll work closely with our Head of Growth, CEO, and design team to shape the vision and execution of our CRO work to improve on-site conversion. Youʼll start by auditing funnels, analytics, landing pages, and campaigns - identifying opportunities to implement page enhancements that drive performance breakthroughs. You'll own the execution of high-impact A/B and multivariate tests through your technical knowledge and analytical rigor. Over time, youʼll become the optimization expert across the company - planning and launching whole new customer journeys that will make big improvements to our Lead > Sale conversion rate. This is a full-time remote role. You'll report directly to our Head of Growth, as well as work closely with our Lead Designer & CEO. Optimize core conversions - Audit: Audit site analytics to identify the biggest conversion rate opportunities across funnels. Establish an optimization roadmap. - Test: Run A/B and multivariate tests improving page layouts, copy, calls to action, etc to lift conversion rates. - Analyze: Analyze results, quantify lifts, and work cross-functionally to implement winning variants across the site. - Refine analytics & reporting- Enhance tracking to address data gaps. Build testing pipelines, dashboards, and reports showing optimization insights and opportunities to the team. In the near future Expand the scope of tests- Move beyond the site to optimize the full customer journey: ads, email, and product flows. Youʼll discover & test new conversion rate opportunities that influence core KPIs e.g. CAC & LTV