Content Marketing Leader

Tổng quan về công việc và trách nhiệm

- Brainstorm, write, and edit clear and persuasive on-brand original copy for any of the following: conversion-driven digital ad copy, emails, SEO-driven web & blog content, social media posts & videos aiming at different target audiences across different markets. - Analyze and identify customers' needs to translate them into valuable customer insights for campaign planning, and content strategy - Manages multiple projects efficiently. Sets priorities to balance workload and adjusts resources as necessary. - Act as a mentor to less experienced writers and/or editors by providing specific feedback on their content & design - Create reports to illustrate progress against goals to support team activities and report to Marketing manager on regular basis - Work closely and collaboratively with product team, designers, developers, and customer support team to align all content & design materials to brand positioning, messaging, and core values.