A passionate and professional leader in Marketing and Communications. A local expertise with profound experience in Multinational Corporations. A seasoned people manager who enjoys developing others, embracing changes and fostering team-work and cross segment collaboration A highly self-motivated and results-driven professional A active sportsperson who loves running, trailing, zumba dancing and hitting the gyms Professional Highlights • Develop integrated marketing and communications strategies, goals and metrics, including cross-business integration of all stakeholder Marcom requirements to support segment growth plan with strong knowledge of customer needs, engine insights and compelling communication messaging towards target audience. • Diversified Go-to-Market expertise ranging from Enterprise (B2B) to Consumer (B2C) with focus on impactful Touch strategies via ATL, BTL and/or TTL campaigns • Lead the execution of Marcom engines to ensure the execution achieve business goals and KPIs • Lead a Centralized Marketing and Operations (CMO) team of diversified background and level of skill-sets towards an agreed objectives with win-win and people-centric approach • Teamwork capabilities that foster cross-business group collaborations for optimal outcomes • Strong people and communication skills • Highly energetic, attention to details, achievement-oriented
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