Marketing Specialist

Job Overview And Responsibility

1. Brand Promotion & Awareness - Develop and implement brand marketing strategies to enhance the company’s market recognition in the cloud services industry. - Engage with potential customers through social media platforms (such as LinkedIn and WeChat) to increase brand exposure and influence. 2. Marketing Campaign Planning & Execution - Plan and execute online and offline marketing campaigns, including trade shows, seminars, and other promotional events to enhance brand visibility and generate leads for the sales team. - Generate post-event marketing reports, analyzing key metrics such as campaign effectiveness and conversion rates, and provide optimization recommendations. 3. Brand Design & Management - Oversee the company's overall brand image, ensuring all marketing materials align with the brand guidelines and maintain a consistent visual style. - Design and optimize corporate branding elements, including logos, brand manuals, business cards, and other visual assets. - Create and refine marketing collateral such as product brochures, posters, exhibition banners, roll-up banners, and other promotional materials, ensuring they are visually compelling and effectively communicate key messages.