Working at IPG Mediabrands Singapore: History, Culture, Benefits, and Leadership

Mediabrands, a division of Interpublic Group, manages over $40 billion in global marketing investment for clients. With a team of over 13,000 marketing experts in 130+ countries, Mediabrands reflects the full spectrum of human diversity.  Aniday provides comprehensive information on IPG Mediabrands Singapore, covering Company History, Culture, Benefits, and Leadership.

General Information

The Interpublic Group of Companies, Inc. (IPG) is a publicly traded American advertising firm. Comprising five primary networks—FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists—along with various independent specialty agencies in public relations, sports marketing, talent representation, and healthcare.

Recognized as one of the prominent "Big Four" agency companies, it stands alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky assumed the role of CEO on January 1, 2021.

History

1930-1961 (Foundation and Early Years):

• IPG formed in 1930 in NYC through the merger of H.K. McCann Co. and Erickson Co.

• Restructured McCann in 1960 into four units, a major organizational shift.

1961-1997 (Formation of Interpublic Group):

• Renamed McCann to Interpublic Group (IPG) in 1961, pioneering a marketing services management holding company.

• Integrated global branches in 1973; McCann-Erickson World Group established in 1997.

2000-2006 (Acquisitions and Challenges):

• Acquired Deutsch Inc. in 2000 and True North Communications in 2001.

• Settled $115 million lawsuits in 2003; McCann-Erickson World Group became McCann Worldgroup in 2004.

2005-2007 (Financial Restatements and Changes):

• Disposed of 51 businesses (2005-2006); acquired Reprise Media in 2007.

• FCB-Ulka Advertising renamed DRAFTFCB+Ulka in 2007.

2008-2018 (Media and Marketing Unit Formation):

• Established Mediabrands in 2008; FCB became FCB in 2014.

• Mullen and Lowe merger in 2016; Acxiom's Marketing Solutions acquired for $2.3 billion in 2018.

2020-2021 (Leadership Changes):

• Phillippe Krakowsky appointed CEO in October 2020, officially taking over on January 1, 2021.

Company Culture 

At Mediabrands, they champion a diverse and equitable global community, valuing excellence in every discipline. Their commitment extends to attracting and retaining top talent worldwide, fostering a culture of innovation through diverse experiences and ideas. They acknowledge and address conscious and unconscious barriers, striving to build a people-centered culture where everyone can flourish and succeed.

At Mediabrands, the belief is that values shape behavior and propel performance. The network's strong community and caring culture stem from a shared set of values.

These values are succinct:

• Respect For All

• Accountability To Excellence

• Commitment To Diversity, Equity & Inclusion

• Collaboration Through Trust

• Responsibility To Our Communities And To Our Future

Employee Benefits

• Salary: The top-earning position at IPG Mediabrands is the Director of Sales, with an annual salary of US$231,098, while the lowest is an Admin Assistant, earning US$50,864 annually. Average salaries by department are as follows: Operations at US$104,057, Admin at US$64,206, Customer Support at US$129,234, and Business Development at US$156,718. Half of IPG Mediabrands salaries exceed US$122,228.

• Health Insurance: Medical, dental, and vision coverage

• Retirement Savings

• Paid Time Off: Paid vacation, holiday, and sick leave

• Life and Disability Insurance: Life, short and long-term disability insurance

• Wellness Programs: Programs and incentives to maintain a healthy lifestyle

• Tuition Reimbursement: Assistance for continuing education

• Employee Assistance Program: Provide support and relevant resources for employees and their families

• Flexible Spending Accounts: Pre-tax accounts for qualified medical and daycare expenses

Company Leadership

• Leigh Terry - CEO of Mediabrands APAC: overseeing the network's vision, strategy, and performance across 13 markets and 3000+ people. With a distinguished career in Europe and Asia Pacific, Leigh is a respected media operator and digital innovator. He recognizes the profound impact of technological advancements on consumers and the industry, leveraging this understanding to create top-notch solutions for clients in the region. 

• Naomi Michael - Chief Marketing And Communications Officer, Mediabrands APAC: Naomi is a dynamic professional with a passion for brand positioning and digital marketing. Naomi's expertise spans the UK, Australia, Hong Kong, and Singapore, where she has crafted and executed marketing and PR strategies to support corporate priorities, enhance stakeholder visibility, and drive growth. Recognized as one of Campaign Asia’s 2018 Women To Watch, Naomi has won three Singapore Media Awards. 

• Pat Lim - CEO & Managing Director Singapore: a highly regarded figure in the advertising industry, has held the position of Managing Director at IPG for over four years. Prior to this role, she served as the Managing Director of PHD. Known for staying attuned to the media agency scene, Lim describes her management style as nurturing. She values the opinions of her team members, considering and respecting their input. Lim emphasizes trust, autonomy, and a supportive environment, fostering a culture that encourages calculated risks, learning from mistakes, and maintaining a sense of humor.

In Summary 

Mediabrands, a division of Interpublic Group, manages $40 billion in global marketing investment for clients. The company is dedicated to building a diverse global community and employs 13,000 marketing experts in over 130 countries, fostering innovation through varied experiences and backgrounds. Aniday has offered some comprehensive information on IPG Mediabrands Singapore, including details about Company History, Culture, Benefits, and Leadership.