Product Manager (ETC)

Tổng quan về công việc và trách nhiệm

The ETC Product Manager will be responsible for all traditional marketing deliverables such as business plans, pricing, product positioning, promotional strategies, life cycle plans and advising on product improvements and new product needs for an assigned product portfolio for our company across Mekong region (Vietnam, Cambodia, Laos). This includes developing, implementing, and executing effective marketing strategies and tactics to ensure that products in the assigned portfolio achieve revenue and operating profit targets. • Develop and implement comprehensive ETC marketing strategies, plans based on master marketing strategy and market analysis. • Analyse and report on product usage trends, sales and competitive information for the Vietnam, Cambodia, Laos market. • Develop marketing tactics to include but not limited to brochures, trade advertising, training manuals, show materials and other collateral materials. • Support sales, partners education and routinely communicate with the sales force regarding product updates and availability, competitive activity, and new product development updates. • Develop rationale and make recommendations to management on pricing, manufacturing, packaging, distribution, promotion, market research, regulatory, legal and any issue which impacts product responsibility. • Own development and execution of product strategy including ownership of the product pipeline, product positioning, and pricing strategies. • Partner with finance and sales on forecasting to ensure proper inventory and to understand sales trends. • Develop product related marketing and sales enablement collateral. • Develop, engage and maintain relationships with distributors, hospitals, clinics, key opinion leaders (KOLs), healthcare professionals (HCPs). • Review and report on performance indicators to leadership. • Fulfil any additional task if requested by MD.