Assistant Manager, Brand and Activation

Tổng quan về công việc và trách nhiệm

General: Marketing Role - Become a The Body Shop brand advocate who understand its core values and mission thoroughly and translate them into day-to-day across the company’s consumer touch points of a digital-focused, global Retail company. - Conceptualize company general Marketing – Retail calendar into communication strategies, plans and deliverables with KPIs on brand awareness and consideration to subsequently drive business objectives, mainly on Digital. - Oversee market data analysis and competitor activities to constantly refresh and renovate communication approaches. Communications: Digital External Network - Earned Media: Maintain close relations with the network of journalists / news website representatives and social influencers including bloggers, KOLs and similar profiles via: monthly newsfeed in line with the company’s business planning and product drop-off /events / workshops. - Paid Media: In charge of Digital Branding plan & budget, with key channels Google & Facebook network, to deliver awareness & consideration KPIs while ensuring consistent message across touchpoints. Communications: Owned Network & Partnership - Social Media & Branding Website: in charge of branding content schedule & activities to achieve constant growth of awareness, consideration and engagement. - Landlords: Work closely with department stores / shopping malls where our stores are located to maximize communication supports and branding events / opportunities. - Partners: Seek cooperation with brands, companies or organizations with potential to increase brand awareness & consideration via existing customer pools. Communications: In-Store Marketing - Work closely with in-house Visual Merchandising team (VM) for in-store marketing materials, including event-based materials (updated monthly) or permanent materials (updated quarterly / yearly). - Constantly seek new ways of improving the customer journey in-store via the materials (Silent Seller), either by improving the quality of existing materials, or by creating new ways of conveying our message to customers. - Advertising law compliance of in-store and out-of-store branding materials, including store façade. Monthly submission of advertising license for new products. Work closely with our agency to monitor and renew the store façade advertising license. Communications: Corporate Responsibility - Yearly brand CSR campaigns including global campaign and local campaign. Tasks include in-store materials direction and preparation, plan and execute communications tool to the PR network, work with Digital team for communication plan, liaison with local - regional NGOs for cooperation and organize offline event when relevant such as Beach Clean Up. - Track market CSR events such as Earth Hour, Earth Day and Environmental Day. - Review and initiate participation plan especially for events that are relevant to our key values utilizing our existing communication channels: stores, online PR network and owned social media channels. - Liaise with regional officers to capture key campaigns and message and carry out internal briefing when required. Complete quarterly “Enrich Not Exploit” report to the regional office, which is a summary of CSR activities and sustainability compliance. CRM: - Define customer segmentation to increase customer portfolio, their lifetime value contribution and purchase rate. - Deploy all CRM channel’s operation to ensure commercial and marketing activities are communicated effectively and efficiently. - Develop the customer loyalty program. Involve in planning and execution to deliver the business target in all campaigns. - Lead the CRM member who is responsible for content creation, including content planning, writing, copy editing & optimizing for each customer segmentation across all CRM’s channels. - Evaluate content’s performance and propose action. - Manage Loyalty Member’s data.