Club Partnership & Distribution

Job Overview And Responsibility

Goal: Execute and monitor Arrowster’s club-based content distribution system — ensuring key posts go live on time, content sentiment stays strong, and each campaign cycle converts into new student leads. Mission: Operate the clubbased distribution engine so key posts air on time, sentiment stays strong, and each cycle converts to new leads. Daily & Weekly Responsibilities 1. Content Coordination - Prepare and schedule key posts for club distribution (based on central content calendar). - Manage daily airing of content - Update the Post Tracker after airing: record who posted, when, and performance metrics (reach, reactions, comments). 2. Distribution Management - Expand and maintain the club partner pool, focusing on high school and university clubs in HN, HCMC, Danang. - Execute club instructions for posting: send daily reminders, captions, visuals, and follow-up messages. - Coordinate with counselor accounts and student ambassadors to ensure seeding coverage across different mediums (Facebook Page, counselor profile, student posts). 3. Monitoring & Optimization - Track post data and student sentiment every morning (views, shares, comments, tone). - Identify underperforming schools or posts and flag patterns to adjust both content and distribution strategy. - Coordinate with content team to tweak visuals or captions based on sentiment feedback. 4. Planning & Follow-up - Build and maintain the content calendar, mapping out conversion-focused events (key posts, student testimonials, referral pushes, etc.). - During conversion periods, ensure follow-up seeding rounds happen on time to maximize reach and conversion. Tools - Google Sheets (Post Tracker, Club Database) - Facebook Messenger for communication - Drive for storing visuals and post links - Deliverables / Reporting Daily: - Coordinate daily airing and seeding across the Facebook Page, counselor profiles, and student posts. - Maintain and grow HS/uni club pool (HN/HCMC/ĐN) - Issue posting instructions and reminders; update Post Tracker - Morning sentiment/data read - Flag patterns and tweak with the content team - Maintain a conversion-focused calendar and ensure follow-up seeding in push periods. Weekly: - Updated club pool (new vs. active vs. inactive). - Content performance summary (what worked, what didn’t). - Recommendations for next cycle (content & distribution tweaks).