After strong ESS experience & simultaneously studying Marketing, the strong connection between the two has become clear to me. The Leadership, HR Policies and Recruiting has a huge impact on Inbound Marketing. This includes Employer Image. When placing some hundreds of professionals in Vietnam, I learnt the critical factors for success on both personal and corporate level. I wanted to go deeper in the fundamentals of business success. Good Governance, Excellence in Leadership, Open Communication and Transparency nurtured by capable people with high level of Integrity, are definitely issues to identify and improve. It is all about Right People doing the Right things Right at the Right time. But how to find the right people? First, remember that RECRUITING IS MARKETING; Second, job ads must have the same purpose than any other ad: Attracting and Influencing People. After some time, the idea was born and simultaneously I graduated as an MBA. I knew the right people, managed to gather a strong team around me and incorporated it all under one umbrella: Red Orange. We are, and I am, on a Mission to make Vietnam business environment better for all, foreign partners and us Vietnamese, should us all just recognize and acknowledge the facts thus enable the better future. Energizing the business and the work culture starts from allowing and enabling the energy in people to flow, guiding it appropriately and skillfully, designing and building the ‘culture’ rather than just accepting it by default.
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