Overseas Event Operations: Showcasing “Soft Power” of International Students

As more and more companies venture into overseas markets and gradually perfect their overseas business layouts, the role of overseas event operations has emerged. This is a very friendly position for a large number of international students.

Industry Knowledge

In this industry knowledge article, we will analyze the role of overseas event operations from the following aspects:

1. Conditions for the emergence of overseas event operations

2. The necessity of foreign language skills for overseas event operations

3. The significance of understanding local conditions for event operations

Event operations revolve around planning, resources, promotion, effects, and a series of elements to advance projects, manage the site, and finally land the event.

After reading the previous articles about event operations, you must have a certain understanding of the position of event operations.

As more and more companies venture into overseas markets, the difficulty of gaining a foothold overseas and holding onto overseas shares through events is also increasing. How to better play overseas events in a strange environment and achieve the desired effect has become a difficult problem for many companies going overseas.

At this time, positions such as overseas event operations and localization have emerged. This type of position is very fond of recruiting international students. The reason is that for such positions, international students have two major advantages: good foreign language skills & a better understanding of various aspects overseas.

Good Foreign Language Skills

Language barriers are often the most common problem encountered in overseas event operations. Because event operations include content, products, user operations, almost all related matters, and these matters all need to be translated into the required language text, there is naturally a greater demand for the foreign language skills of operators.

The second language here often does not only refer to English, but may also include some small languages, such as Japanese, Korean, Russian, etc.

For an event facing overseas markets and overseas users, using the language that local users are most accustomed to will greatly improve the effect of the event, but it will also greatly increase the difficulty of operations.

Therefore, many companies aiming at overseas markets will recruit positions such as overseas event operations or localization operations. These positions naturally have higher language requirements for applicants, as well as the ability to communicate in multiple cultures.

As an overseas event operator, there are too many situations where foreign languages need to be used, so good foreign language skills are almost a necessary ability for overseas event operations.

For recruiters, without considering other factors, the group of international students has a relative advantage in foreign language skills and cross-cultural communication compared to other job seekers.

Therefore, under the premise of limited recruitment and training costs, this type of position naturally prefers to recruit international students.

Better Understanding of Various Aspects Overseas

In terms of overseas event operations, the situations faced by operators are more complex and diverse. Overseas events have different cultural backgrounds, religious beliefs, communication and consumption methods.

Many people think that overseas event operations are very difficult to do, because to a certain extent, many rules and routines that are already very familiar in China are not applicable to overseas situations.

How to communicate with overseas suppliers, what kind of activities attract overseas users more, what form of activities is more suitable for the conversion of overseas users, etc… These are all different from operating domestic activities.

Therefore, for companies that want to do activities overseas, in order to ensure that the activities can be in a normal operation direction, an operator who understands overseas users, has participated in overseas event hosting, and understands what process is needed to host an overseas event is the best choice.

For recruiters, it is not an easy task to find the person who understands overseas activities the most among the large group of job seekers. Then international students who have studied, worked, and lived overseas for a period of time and have participated in overseas activities are naturally the best choice.

The overseas event is aimed at overseas users, and familiarity with users is the guarantee of the success of the event. Understanding user characteristics and familiar with overseas event rules has become an indispensable work ability, not only can avoid many unnecessary detours, but also can efficiently advance the project process with half the effort.

For international students who have lived overseas for a long time, understanding local conditions has become an advantage for applying for overseas event operations. At the same time, doing this kind of work will be more familiar and handy for international students.

Conclusion

The event operation position itself is a very complicated position. For operators, whether from logical thinking, execution advancement, to landing transformation, there are high requirements.

Foreign language skills and familiarity with local conditions are originally “soft conditions” for competent work, but in overseas event operations, they are indispensable important abilities.

Especially in the process of overseas event operation planning, advancement, and landing, there are many unfamiliar components and uncertainties. An international student who has a relative language advantage and a better understanding of overseas situations is naturally a candidate who can operate better activities under the same circumstances.