Customer Relationship Manager

Job Overview And Responsibility

Customer Data Strategy - Build and manage a centralized CRM system that consolidates customer data from both offline and online channels. - Identify and implement ways to collect richer customer information across all touchpoints (website, social media, e-commerce, POS, etc.). - Segment customers based on behavior, purchase history, preferences, and lifecycle stage. Customer Insights & Engagement Planning - Analyze customer data to generate actionable insights and build customer personas. - Develop monthly and quarterly customer engagement plans aligned with business goals. - Design targeted campaigns focused on: • Reactivation : Win back lapsed customers. • Engagement : Increase frequency among slow-buying customers. • Cross-sell/Upsell : Encourage exploration of new SKUs and higher basket sizes. - Collaborate with marketing, product, and operations teams to execute these plans effectively. Campaign Execution & Optimization - Plan, launch, and monitor performance of CRM campaigns (email, SMS, in- app: Zalo, push notifications, in-store promotions). - Work closely with digital marketing and content teams to craft compelling messaging that resonates with GenZ audiences. - Continuously optimize campaigns using A/B testing, feedback loops, and analytics tools. Cross-functional Collaboration - Partner with the Product team to inform new product development based on customer preferences and trends. - Coordinate with Operations to ensure seamless execution of customer-facing initiatives. - Support Retail and E-commerce teams in delivering consistent, personalized experiences. Brand Building & Culture - Act as an ambassador for Levents’ mission to build a global brand rooted in Vietnamese identity. - Be hands-on in daily execution, comfortable working in a fast-paced, startup- like environment. - Foster a collaborative, results-driven team culture.