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Ads Specialist
Marketing
Job Overview And Responsibility
We are seeking a data-driven, results-oriented Ads Specialist to plan, execute, and optimize paid media strategies across top digital channels. Your core objective is to maximize Return on Ad Spend (ROAS), acquire high-quality B2B and B2C leads, and fuel market expansion across the APAC region. - Campaign Planning & Execution: Design and launch end-to-end paid advertising campaigns across major advertising platforms, including Facebook Ads, Google Ads (Search, Performance Max, Youtube), TikTok Ads, and regional e-commerce ads (Shopee, Lazada). - A/B Testing & Creative Iteration: Collaborate closely with content creators and designers to continuously run dynamic split tests on ad creatives, copy, hooks, and landing pages to find high-performing winning angles. - Budget & ROAS Optimization: Monitor daily ad spend, bidding configurations, and audience targeting parameters to minimize Cost Per Lead (CPL) and ensure maximum conversion efficiency. - Data Analytics & ROI Reporting: Implement tracking codes (Meta Pixel, Google Tag Manager, GA4) flawlessly; interpret complex funnel drop-offs and deliver weekly data-backed marketing ROI presentations to regional stakeholders. - Market Insight Tracking: Monitor competitor digital movements, bidding trends, and evolving platform algorithm shifts within the tech and lifestyle industries to adjust active funnels preemptively.
Required Skills and Experience
- Experience: from 2 years of proven hands-on experience as a Digital Ads Specialist, Performance Marketer, or Media Buyer, preferably working with premium consumer tech gadgets, e-commerce brands, or agency environments. - Platform Mastery: Advanced dashboard proficiency in Meta Ads Manager, Google Ads Center, and TikTok Ads Manager. Valid platform certifications are highly preferred. - Technical Analytics: Solid command of Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion pixels, and UTM setup protocols. - Language Skills: Good command of English (both written and verbal)
Why Candidate should apply this position
- Competitive base salary plus attractive monthly/quarterly bonuses tied closely to growth KPIs and ROAS milestones. - High workplace autonomy and flexibility through our official On-site / Hybrid operational format. - Direct access to advertising resources, beta features, and strategic tools from platform partners via the Trilien Group corporate network. - Clear pathways to step up into Digital Marketing Manager or Performance Growth Lead positions. - Standard social insurances and premium corporate private health care programs.
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