Ads Specialist

Job Overview And Responsibility

We are seeking a data-driven, results-oriented Ads Specialist to plan, execute, and optimize paid media strategies across top digital channels. Your core objective is to maximize Return on Ad Spend (ROAS), acquire high-quality B2B and B2C leads, and fuel market expansion across the APAC region. - Campaign Planning & Execution: Design and launch end-to-end paid advertising campaigns across major advertising platforms, including Facebook Ads, Google Ads (Search, Performance Max, Youtube), TikTok Ads, and regional e-commerce ads (Shopee, Lazada). - A/B Testing & Creative Iteration: Collaborate closely with content creators and designers to continuously run dynamic split tests on ad creatives, copy, hooks, and landing pages to find high-performing winning angles. - Budget & ROAS Optimization: Monitor daily ad spend, bidding configurations, and audience targeting parameters to minimize Cost Per Lead (CPL) and ensure maximum conversion efficiency. - Data Analytics & ROI Reporting: Implement tracking codes (Meta Pixel, Google Tag Manager, GA4) flawlessly; interpret complex funnel drop-offs and deliver weekly data-backed marketing ROI presentations to regional stakeholders. - Market Insight Tracking: Monitor competitor digital movements, bidding trends, and evolving platform algorithm shifts within the tech and lifestyle industries to adjust active funnels preemptively.