Digital Performance Specialist

職務概要

Performance Strategy & Campaign Management: - Independently lead campaign planning and execution across search and social platforms (Google, Meta, TikTok, LinkedIn, etc.) - Own full-funnel campaign strategy from channel mix to messaging and budget allocation. - Deeply understand client objectives, business models, and customer journeys to develop tailored media approaches. - Create and manage advanced audience segmentation and targeting strategies. Optimization & Analysis: - Continuously monitor, test, and optimize campaigns based on KPIs (CTR, ROAS, CPA, CVR, etc.) - Use first-party and third-party data to make data-driven decisions and identify opportunities. - Perform in-depth performance analysis and communicate insights in a structured and actionable way. Tracking, Reporting & Tools: - Set up and troubleshoot conversion tracking across platforms (Google Tag Manager, Meta Pixel, etc.) - Ensure proper UTM tracking, goals setup, and performance measurement frameworks. - Use tools such as Google Analytics, Looker Studio, or Agency Analytics to build performance dashboards and monthly reports. Client Collaboration & Communication: - Serve as the main point of contact for a portfolio of performance clients. - Present campaign strategy, performance updates, and growth opportunities in a clear, client-friendly manner. - Provide recommendations to improve user journeys and landing page experience from a performance lens. Team Collaboration & Mentorship: - Collaborate with creative, content, and account teams to develop high-converting ads and testing angles. - Share knowledge, frameworks, and insights with junior team members. - Act as a mentor in internal campaign reviews and brainstorms.