Trade Marketing Manager
Job Overview And Responsibility
Business Intelligence: - Analyze market trends, shopper behavior, and competitor activities to inform strategic decision-making. - Leverage data-driven insights to develop targeted marketing campaigns and optimize resource allocation, and an internal action plan to grow the market - Continually monitor and report on the effectiveness of trade marketing initiatives, making data-driven adjustments as needed. - Internal data analysis and insight sharing regularly to support business decisions Commercial Excellence: - Devise and implement effective retail strategies, promotional campaigns, and sales-driving initiatives. - Collaborate with the team to ensure optimal product assortment, display, and visibility; via the effectiveness of the field forces - Develop and manage sales automation to support business implementation and execution - Trade marketing efficiency and sales capability enhancement Customer Engagement: - Spearhead the creation and execution of customer-centric campaigns that foster brand loyalty and advocacy; - Develop and enhance customer loyalty programs, leveraging data to personalize the customer experience; - Build and execute different channel-customers programs to increase loyalty and product penetration Merchandising: - Develop and implement innovative retail display and visibility strategies to maximize shelf presence and sales; - Work closely with the team to align product assortment, visual merchandising, and in-store experiences with evolving consumer preferences; -Ensure seamless integration between online and offline merchandising efforts for a cohesive brand experience. Trade Program Creation and Management: - Design and manage comprehensive trade programs that incentivize and support our retail partners; - Analyse, advise investments for different trade partners, optimizing revenue and profitability of channels. - Closely monitor trade program performance and make improvements to improve effectiveness regularly. Activation and Brand Adaptation - Lead the launch of new products, services, or brand adaptations across our retail channels; - Ensure seamless integration of marketing strategies and activations across physical and digital touchpoints; - Spearheaded the adaptation of our brand and marketing assets to meet the specific requirements of various retail channels.
Required Skills and Experience
- University degree. - Fluency in English (Speaking and Writing); - Exceptional analytical and problem-solving skills, with the ability to translate data into actionable insights. Well- collaborate and influence different stakeholders of the organization - Minimum 12 years of experience in retail marketing, with a proven track record of success; - Expertise in the key areas of business intelligence, commercial excellence, customer engagement, merchandising, trade program creation, and activation; - Strong commercial acumen and a deep understanding of retail dynamics, including pricing, promotional strategies, and sales-driving initiatives; - Proficiency in developing and executing integrated marketing campaigns across multiple channels, including digital and traditional media. - Demonstrated experience in leading and collaborating with cross-functional teams, effectively influencing stakeholders at all levels - Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively - A balance of strategic planning and hands-on execution, with the ability to drive initiatives from concept to implementation - Ability to multitask, people and team-oriented, ‘Can do” attitude; - Ability to think critically but be creative in terms of reports or proposals.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
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