Senior Trade Marketing Manager

Communications Problem Solving

Company

HEINEKEN Vietnam

Salary

Negotiable

Location

Ho Chi Minh

Vacancies

1 person(s)

Job Overview And Responsibility

- Bring customers insights, commercial strategy & channel role & competition movement understating to lead team in properly translate into the development, communication and execution of portfolio channel programs driving the best & long-term customer supports & loyalty toward HVN. - Support channel strategy process ensuring right channel segmentation, pack type, brand prioritization and lead the success exploration & development of potential sub-segment (independent minimart) - Utilize internal & external data to monitor the brands performance at channel, identify Issues & Opportunities, make promptly recommendation to go forward, independently lead the development & implementation of trade plan to build & keep growths for those brands (Heineken, Tiger & Innovation Portfolio). - Own robust understanding of the shopper insight, market & channel landscape and bring that perspective to team members & into this translation/injection into innovation of POSM/TOT, from the concept development to production, deployment and evaluation. - Lead adhoc project based on company requirement (i.e. Visibility in hot zones project)

Required Skills and Experience

- University degree in Business Administration, Economics, Marketing - At least 6-year working experience in the relevant field in beverage industry or FMCG. - Has good understanding of value driven topline growth strategies within FMCG context; understands and demonstrates practical implications of RTC, market GRIP, and omnichannel concepts - Good communication, negotiation and presentation skills - Analytical thinking, strategic thinking and problem-solving skill - Creative thinking, open-minded and enthusiasm - Strong analytical and problem-solving abilities. - Excellent communication and interpersonal skills. - Proficiency in MS Office, BI tool and familiarity with marketing software/tools. - Ability to work independently and as part of a team. - Fluent in English.