Brand & Marketing Manager
Leadership Skills Creativity
Job Overview And Responsibility
Build Brand & Marketing Strategy: - Analyze market trends, customer behavior, and competitors to shape long-term and short-term marketing plans. - Lead integrated marketing campaigns across platforms — from Amazon to Instagram — to boost brand awareness and reach. - Craft a consistent brand story that resonates emotionally and stands out creatively. Manage Brand Identity & Consistency: - Own and evolve our brand identity — visuals, tone of voice, and storytelling across all touchpoints. - Develop a long-term brand management plan, including repositioning or expansion as needed. - Strengthen brand loyalty through thoughtful customer programs and personalized content strategies. Lead Campaign Execution & Optimization: - Set clear KPIs for every campaign — track awareness, affinity, loyalty — and optimize as you go. - Analyze results, build insights, and report regularly on how the brand is growing and performing. - Be hands-on in improving both creative and business impact. Grow & Inspire a Creative Marketing Team: - Build and lead a small, passionate marketing team that thrives on collaboration and creativity. - Foster a culture of innovation, shared purpose, and mutual growth. - Mentor and guide team members to stay aligned with brand principles and evolving trends. Manage Brand Risks: - Develop a brand risk management process — monitor platforms, identify red flags early, and take timely action. - Lead brand reputation efforts and handle media issues or crisis scenarios with grace and clarity.
Required Skills and Experience
- Background in Marketing, Business, Communications, or a related field. - At least 7 years of experience in brand & marketing roles (with 2+ years in a leadership/managerial position). - Ideally from creative, publishing, FMCG, or lifestyle/retail industries. - Strategic thinking with a strong pulse on market and cultural trends. - Experience with cross-platform storytelling and community engagement. - Passionate about creativity, art, and self-expression. - Warm, honest, open-minded, with a deep sense of responsibility and a love for learning. - Calm under pressure, kind under chaos. - Excited to be part of something meaningful. - Strong creative instincts and visual taste – you know what “feels right” and can brief/design accordingly. - Great communicator – persuasive, empathetic, and clear across teams and channels. - Confident in setting goals, managing timelines, and keeping everyone aligned. - Leadership that uplifts – you help your team grow, feel heard, and do their best work.
Why Candidate should apply this position
- Range salary: upto Gross 90,000,000 VND per month, plus a 13th-month salary and an annual profit-sharing bonus. - Annual performance evaluation and salary adjustment. - Monthly attendance bonus of 300,000-500,000 VND. - Longevity bonuses - Insurance coverage starting upon official employment. - Personal health insurance - Laptop provided from the first day of work and free parking. - Annual health check-up is valued at 1.5-2 million VND per employee. - Annual leave and other holidays as per regulations. - Annual team-building activities to enhance team spirit. - Internal engagement activities: Friday events, Year-End Party, Mid-Autumn Festival, Women’s Day (Oct 20, Mar 8), Men’s Day (Apr 6), etc.
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