Brand Manager
Brand Management Brand Marketing Strategic Planning
Salary
Location
Job Overview And Responsibility
- Establish an annual marketing plan for the Company - Support the Category Marketing Director in establishing an annual marketing plan for the brand in charge. - Propose, develop, and manage marketing programs for assigned products - Proposing a pricing strategy for brand products. - Monitor and analyze the development of assigned new products (category strengths, sales, market share) and propose marketing and distribution programs. - Analytics, Brand Marketing, Product Development, Packaging, Store Marketing, Digital Commerce, etc, guide our external creative and media agencies in product marketing campaigns. - Lead brand communication to drive the unique brand for the category in charge across multiple touchpoints, including ATLs, BTLs, digital, and in-store. - Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing, QA/QC) to run the NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management, and sales movements... to ensure the success of the launch. - Propose, develop, and implement tactics to increase sales volume periodically and by region. - Proactively propose and develop creative ideas for media to guide advertising agency partners. - Coordinate and guide internal and external partners to ensure plans are completed well. - Coordinate with the Trade Marketing Support Manager to forecast sales and advertising media for channels. - Management of marketing budgets within agreed targets. - Other tasks assigned by the line manager.
Required Skills and Experience
- Bachelor's Degree in Marketing, Business Administration, Economics, or related major. - At least 5-8 years of experience in Marketing & 1 - 2 years of experience in the same position - Strong at brand management, consumer understanding, creative & strategic knowledge. - Ability to multi-task and be proactive & independent in a fast-paced, ownership in dynamic environment. - Strong analytical, logical thinking, and consumer-centric mindset. - Solid business acumen and can-do & make-it-happen attitude. - Able to thrive in a high-pressure, fast-changing environment with an entrepreneurial spirit. - Excellent communication, presentation, and written skills in both English and Vietnamese. - Resilient, self-driven, and performance-oriented with a learning mindset.
Why Candidate should apply this position
- Benefits will be shared in details for successful candidates
Preferred skills and experiences
- Experiences within the Milk, Food, Beverages & Confectionery industry is a big plus. - Experienced in New Product Development, product innovation, and eCommerce is a strong advantage.
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