Senior Brand Manager
Management Storytelling
Salary
Location
Job Overview And Responsibility
- Build & Scale: Develop brand strategy and positioning from early-stage to growth, ensuring alignment with business vision. - Identity & Consistency: Create, manage, and evolve the brand identity (CI/BI) across all channels. - Global Communication: Plan and execute 360° brand campaigns (digital, PR, activation, social media, events) with both in-house and outsourced resources. - Market & Competition: Conduct research on market trends, customer behavior, and competitor activities to identify opportunities and propose differentiation strategies. - Global Outsourcing Management: Collaborate with international agencies/partners to execute campaigns efficiently and ensure high-quality deliverables. - Cross-functional Collaboration: Work closely with Product, Sales, PR, and Trade Marketing teams to ensure cohesive messaging. - Performance & ROI: Manage brand budget, track ROI, and measure brand performance (awareness, equity, SOV, perception).
Required Skills and Experience
- Minimum 5 years in Marketing/Branding, with at least 2 years as Brand Manager or equivalent. - Proven experience in building brands from scratch (early-stage/startup), preferably in technology or SaaS companies. - Strong track record in Tech / AI / Blockchain / Web3 industries. - Experience in working with and managing global outsourcing/agency partners. Knowledge & Skills - Strong understanding of brand building and integrated marketing communications (IMC). - Proficient in Digital Marketing tools, market research, and data-driven analysis. - Excellent storytelling and positioning skills. - Strong project and agency management skills, with ability to juggle multiple priorities. Core Competencies - Strategic & Analytical Thinking: Ability to design strategies and anticipate trends. - Leadership & Team Management: Inspire and mentor team members. - Communication & Collaboration: Build trust across internal and external stakeholders. - Innovation & Creativity: Flexible, entrepreneurial mindset to craft new solutions. - Performance Management: KPI-driven, result-oriented approach.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
Apply for this job
Completed jobs (7)
